Breakthrough: Want a Successful Formula to Boost Your Brand Equity?
Breakthrough: Want a Successful Formula to Boost Your Brand Equity? Have you ever wondered why some brands attract obsessive fans who can not get enough of what those brands say and offer while other brands are ignored? Far too many brands are in danger of failing in their growth, ambition, and commercial appeal to a […]
Want the Power of Sound Helping Your Brand Awareness Strategy?
SONIC BRANDING: THE UNSUNG BRAND HERO When I was living and working in Hong Kong, I experienced the impact of sonic branding for the first time. I visited a shop that sold high-end hi-fi equipment and home theatre systems in the Central district of Hong Kong. The shop was an Aladdin’s cave of high-end components, […]
Want Some Inspiration and Success With Your Sponsorship Proposal?
Introduction – a Glass Half Full There has never been a more exciting time to activate your sponsorship programs to get your brand in front of the most engaged and active audience. It’s all about creating an experience that brings your brand to life in a memorable way – and you can only do that […]